Four months later? It's a completely different story. We're just doing what we do anyway and applying it to this app. It's video art. There are so many amazing artists [using it]. Advice to business brands using Vine: "You need to have fun and be creative," Megalis advises. The more you treat people like friends and the more you respect your audience and know who they are, the better your entire experience will be.
If you're going to make a Vine for a company, it can't be an ad—it has to be a Vine. It has to exist as something that's rewatchable, fun and exciting. It can't just be a bland, soulless commercial. Megalis says brands should remember that Vine users aren't a Macintosh computer or Siri. Companies should be on Vine now because it sort of strips down advertisements and puts it in the hands of the people.
Vine is like a big sandbox where you can create things and get feedback on them instantly. Companies should know advertising is in the hands of the people now.
Ads can't just be ads, they've gotta be pieces of art. If Megalis was approached by a company to take control of its account or to create a sponsored post on his own account for a fee, would he entertain the thought?
I wouldn't be opposed to working with a company like that, but it has to be cool, man," he says. How often should a user post to Vine? Some days I feel like I'll be inspired more so [than] on other days, and some days I'll really, really need to Vine an ice cream truck twice or three times. I like excitement and anticipation, and I like to excite and surprise people.
I think people will anticipate something if it's not as frequent. If it is once a day, they'll look forward to it almost like they'll look forward to their favorite show. Keeping it clean: While some of Vine's most followed users are known to share profanity and risque content, Megalis's Vines are, for the most part, clean and suitable for kids.
I sort of feel like there's no need for me If it has something to do with the piece and has something to do with the work, then maybe that's a different story. Megalis says he babysits a 9-year-old boy in his free time and that the child watches Vine obsessively. There are a lot of kids on there.
I just don't think you need to be dirty. If you have to be dirty to be funny, then maybe that's you, but everybody does something different. Vine's untouchable feature: "I've met a lot of people that I would consider my friends now through this social network," Megalis says.
I think Vine is very honest and it's very real. It was a gold rush. Trust me. Everything kind of happened at once in November and December. People were kind of unsure about TikTok, but everyone is up on it now and everyone wants to do it right. I was getting referred to really big YouTubers, people on Facebook, and even A-list celebrities to help them with their TikTok launch.
People who were established in other places, they might have a team that helps them on other platforms, but when it came to TikTok, they wanted someone who specialized in that. But I enjoy the stability of working at AFV. I just got a brand deal for the card game What Do You Meme?
They can do the dumbest TikTok trends that are only relevant to the app — it just shows that they have knowledge of it. We focus on what trends can apply to talent. What are those meetings like? The potential of it. Honestly, there are very few.
Cosette [Rinab, cosette ] is the only one I know. I know her boyfriend from Vine, and I caught up with him randomly and he told me that his girlfriend does that stuff, and he put us in touch. The app is so weird. The For You page is definitely catered toward kids, so you have to be really PG, but at the same time you have to be universally funny. So when I started playing into it, like purposely make these stupid videos, every meme page in the world posted me. Trying not to be burned out.
The life span of a video is, like, two days. More attention seems to be going to Periscope, a live-video-streaming startup that Twitter acquired and launched earlier this year. And this makes sense. As Twitter tries to promote itself as a platform for global discussion around live events, the real-time nature of Periscope seems a closer fit than Vine, where the most popular videos tend to involve planning, props, and editing.
But Vine is also in a somewhat strange position: It is a small, comfortably financed startup within a large organization. Its co-founder and former general manager Dom Hoffman left a long time ago. Nor is it in the business of gloating about its stats to raise venture capital at increasingly high valuations. By providing your email, you agree to the Quartz Privacy Policy. Skip to navigation Skip to content. Discover Membership. Editions Quartz. More from Quartz About Quartz. Follow Quartz.
0コメント