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Premium statistics. Read more. This statistic shows the share of teenagers in the United States who were Facebook users as of April , sorted by age group. During that period of time, 54 percent of U. You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account.
View for free. Show source. Show detailed source information? Register for free Already a member? Log in. More information. Other statistics on the topic. Profit from additional features with an Employee Account. Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. Source: Facebook.
Given that Facebook is the number one platform for adults , understanding its audience is crucial for devising the social media strategy for your business. Source: Instagram. Instagram, the Facebook-owned photo and video sharing app, is continuing to grow its user base, with 1 billion people using Instagram every month up from million in Source: Pinterest.
The visual search engine has pioneered online shopping through social media. Source: Twitter. Twitter makes it possible for users to reach practically any person or business simply by tagging them in a Tweet.
Source: LinkedIn. This professional networking site is the top social media platform for B2B social media marketing. Source: YouTube. With 1 billion monthly users, the ways businesses can share and market information on YouTube is expansive. Source: Snapchat. In third place is Indonesia with a reach of million. The audience sizes are impressive, but have gotten smaller. As world-renowned digital expert Simon Kemp co-author of Digital notes, the numbers are lower than they were in the previous quarter.
The greatest audience increase this past year came from Indonesia up 10 million users , followed by Bangladesh, Mexico, and the Philippines, which each grew by two million. One of the reasons Facebook gives for the accelerated growth is that digital adoption is spreading rapidly in these regions. It may also be worthwhile to create multiple Facebook pages for different languages. Check out our tips for building a multilingual social presence. In the Asia-Pacific region, consumers are 1.
In Vietnam, for example, Baby Boomers are the main force driving c-commerce forward. In many developing countries, phones are a much more common technology than a laptop or desktop.
Except for YouTube, no other social network comes close. The economic gap widens among U. The same study finds that teenagers in low-income homes are more likely to use Facebook than teens from high-income households.
That said, overall, Facebook use is fairly evenly distributed across income ranges. The only site that has a higher share of high earners is YouTube. Advertisers can target people based on everything from age and location. Facebook also adds other identifiers based on user data and behaviour to help marketers target ads. Anyone can see what categories Facebook puts them in on the Your ad preferences page. But not everyone thinks Facebook gets it right.
Right or wrong, about half of Facebook users are not comfortable with how they are categorized. Keep this in mind when targeting your next Facebook ad campaign. A recent Pew Research Center survey found that of those in the U. And roughly one quarter has deleted the Facebook app from their phone.
The most recent stats about consumer Facebook behavior revealed that the best time to post on Facebook is noon EST on Monday, Tuesday, or Wednesday — a little lunchtime check-in, if you will. Now that you know who you can reach on Facebook, here are the top marketing stats that will help you reach them.
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