Because Brunet was the daughter of a top Cognac merchant, marrying her was a smart business move for Martell. That decision is likely the reason Martell Cognac still exists today. When Martell died in , control of the company went to his brother-in-law, who was intent on growth and expansion to global markets. Without that turn of events, we might never have seen Martell Cognac on this side of the Atlantic. Read on for 10 things you need to know about Martell Cognac. Jean Martell was born in in Jersey.
During this period, the cognac makers also began developing a classification system for the different types of cognacs. As such, an XO cognac was required to have aged at least five years.
Other categories also were created, such as the Extra Perfection, with an average age of 35 years, and the Louis XIII, with an average age of 50 years. The use of English in the region's labeling system also reflected the English-speaking origins of the leading cognac houses, which by then included Martell's chief rival, Hennessy. England also remained the primary market for brandy, and for cognac in particular.
Martell took steps to solidify its own sales to the United Kingdom, signing an exclusive agreement with England's Matthew Clark in The Clark company helped build Martell's position in the United Kingdom, and by the late 20th century, Martell claimed some 40 percent of the total brandy market in the United Kingdom. As it developed its cognac house, the Martell family maintained its other trading activities into the early 19th century. By , however, the company had decided to concentrate solely on the production of cognac.
Martell then began investing in expanding its infrastructure, adding warehouses and new cellars, buying vineyards and building its own distillery operations. Nonetheless, the company continued purchasing from the region's vineyards, building up a network of some 2, grape growers. The company's expanded cellars also gave it a broader and broader assortment of eaux-de-vie--that is, distillates aged for a greater or lesser period.
These were then blended, as much as 3, times to produce the final blend, which was then aged further before being labeled. The company's growing stock of eaux-de-vie enabled it to develop a new cognac label in , Martell Extra.
Whereas exports had played an important part in Martell's business from its origins, the company's international activities took off in the late 19th century. From , Martell began developing new export markets, including the British-dominated Chinese and Hong Kong markets. Toward the end of the century, Martell also developed a new labeling system, in addition to the standard labeling, using stars to further distinguish the quality levels of its cognacs.
A new cognac joined the Martell family in , when the company, then under Eduoard Martell, developed the Cordon Bleu. That cognac remained a key fixture in the company's cognac portfolio, and became prized worldwide by cognac connoisseurs. The Martell company continued to develop its international reputation throughout the 20th century; the group's cognac was served at the signing of the Armistice of and was served on the first voyage of the Queen Mary in , among other notable events.
In , Martell deepened its presence by acquiring another noted cognac house, Jules Robin. Founded in , that company had been the first cognac producer to ship its cognac in bottles, instead of in casks. The use of bottles enabled the company to develop its own labels--and inspired other cognac makers to follow suit.
The Robin purchase also brought Martell the Briand brandy brand. Martell also went public, listing its shares on the Paris Stock Exchange.
The consummate mastery of Maison Martell, part of Pernod Ricard since , offers connoisseurs the very best in cognac. An icon in the world of cognac and beyond, Martell Cordon Bleu is a masterful blend of more than eaux-de-vie whose luscious aromas are emblematic of the Martell style. With its bold design and intense taste, Martell XO is an expression of the audacious spirit of Maison Martell. L'Or de Jean Martell is the quintessence of Martell cognacs: a unique blend of more than rare eaux de vies, revealing a symphony of fresh citrus, fruit, gingerbread and precious wood.
Maison Martell offers a journey right into the heart of the oldest and greatest cognac house, sharing its years history, its spirit of generosity, its excellence and savoir-faire.
Competition is incredibly fierce amongst these different cognac brands, which often reflects in their prices. Paul Masson is another brand that produces brandy but not cognac, as they are not based out of that region of France. Brandy made by Courvoisier is significantly more expensive than brandy made by Martell. Another cognac brand, Hennessy , is comparatively more expensive than the cognac produced by Martell.
One of the great things about Martell cognac, regardless of what type you happen to purchase, is that it can be enjoyed as a standalone drink to enjoy after a meal, or mixed to create delicious cocktails. Here are a few recipes that are proven to be delicious!
Combine all ingredients over ice in a shaker. Shake well. Strain into glass. Express orange peel and use as decoration. Shake and strain into coupette and garnish with red wine of your choosing.
The fruitiness of the liqueur will help bring out the fruity quality of the Martell VS.
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