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Who drinks the least - men or women? Revealed: Nearly half of Brits are cutting back on the booze. Currently reading 9. What went wrong for Stella Cidre? The city's tax records dated mention the existence of a local brewpub called Den Hoorn , 'Hoorn' in Flemish meaning 'Horn' in English, as is represented in the logo on the beer label. The name Artois was coupled to the brewery in , when new owner Sebastian Artois achieved the title of Master Brewer.
The frame that surrounds the name Stella Artois on the label refers to the traditional style of window frame found in Flemish architecture. Stella Artois is available on draught and in several packaged sizes, including a ml bottle, ml bottle, a ml bottle, a ml can, a 50cl can, a pint size can known as "La Grande Biere" ml , 66 cl bottle, 70 cl bottle and a 1-liter bottle. The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino.
The campaigns began with a series of adverts based on Jean de Florette , moving on to other genres including war movies, silent comedy and even surrealism for which the slogan was changed to "Reassuringly Elephants".
They have used notable movie directors such as Jonathan Glazer, and their aim was to portray the drink in a context of sophisticated European culture. During , the "reassuringly expensive" slogan was dropped, and the word "Stella" has been avoided in the advertisements. This has been seen as a reaction to the lager's perceived connection with aggression and binge-drinking in the United Kingdom, where it is nicknamed "wife beater".
Interestingly, in Belgium, Stella is sold as a regular lager and does not enjoy the more flattering reputation it has abroad. Stella Artois has had a long association with film.
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